Boat Listing Tips
Expert tips to create boat listings that sell faster. Learn how to write descriptions, take photos, and attract serious buyers.
A great boat listing can make the difference between a quick sale and months on the market. These expert tips will help you create listings that attract buyers and sell faster.
Writing a Compelling Description
Your title is the first thing buyers see. Make it count:
- Include: Year, Make, Model, Length
- Example: "2018 Boston Whaler 230 Outrage - Excellent Condition"
- Avoid: "Nice Boat" or "Boat for Sale"
- Use keywords buyers search for
- Keep it under 60 characters if possible
Opening Paragraph
Hook buyers with a compelling opening. Highlight the boat's best features and why it's special.
Specifications
Include: Length, Year, Make, Model, Engine (type, hours, horsepower), Fuel capacity, Max speed, Condition, Location
Features & Equipment
List all included equipment: Electronics (GPS, fish finder, radio), Safety equipment, Canvas/Bimini, Anchors, Dock lines, Fenders, etc.
Maintenance & History
Mention: Recent maintenance, Service records available, Upgrades or improvements, Storage method (covered, indoor, etc.)
Honest Condition Assessment
Be honest about condition and any issues. Buyers appreciate transparency, and it prevents wasted time.
Taking Great Photos
Include these essential photos (15-20 total):
- Exterior - port side
- Exterior - starboard side
- Exterior - bow
- Exterior - stern
- Interior - helm
- Interior - cabin
- Interior - galley
- Interior - head/bathroom
- Engine compartment
- Electronics panel
- Deck/cockpit area
- Swim platform
- Unique features
- Storage areas
- Any issues (be honest)
- Action shot (if possible)
- Use natural light: Early morning or late afternoon for best results
- Clean the boat first: Remove clutter, personal items, and clean thoroughly
- Take multiple angles: Show the boat from all sides
- Stage the boat: Open hatches, arrange cushions, make it look inviting
- Use a good camera: Modern smartphones work great in good light
- Avoid shadows: Position yourself to minimize harsh shadows
- Show details: Close-ups of electronics, engine, and features
Pricing Your Listing
Research similar boats and price competitively:
- Price 5-10% above your bottom line to allow negotiation
- Don't overprice - it will slow your sale significantly
- Consider seasonal pricing (spring/summer = higher demand)
- Be willing to adjust if you're not getting inquiries
Pro Tip: Well-priced boats sell 2-3x faster than overpriced ones. A competitive price is often more important than perfect photos or descriptions.
What Makes Listings Stand Out
Listings that look professional and complete get more views. Take time to write a detailed description and take quality photos.
Fill out all listing fields completely. Buyers want to see specifications, equipment, and condition details.
Be honest about condition and issues. Transparency builds trust and attracts serious buyers.
Respond to inquiries within hours, not days. Fast responses show you're serious and professional.
Common Listing Mistakes
Listings with only 3-5 photos get far fewer views. Include 15-20 photos minimum to show the boat thoroughly.
"Nice boat" or "Runs great" doesn't help buyers. Be specific about features, condition, and specifications.
Dark, blurry, or cluttered photos turn buyers away. Take time to get good photos in good lighting.
Leaving out key details (hours, condition, equipment) makes buyers skip your listing. Be thorough.